How the War Will Be Marketed
ClearChannel is gearing up for the war. Pud from fuckedcompany.com has released this internal memo
with the plans for how ClearChannel radio stations will present the war. Here's one strategy:
CNN-TV audio feed will undoublty [sic] be our first on air coverage. [...] They were first by a mile in 1991 during the Persian Gulf War and again on September 11th. Despite all the news sources out there they are the best in spot situations and could be first again.
Monitor TV networks and local stations for contacts and leads. If they have good ideas, turn them around and quickly make them our own.
Don't forget, when appropriate use language like 'a Newstalk 1530 KFBK exclusive' 'a story you are only hearing on KFBK' or 'a story you heard first on KFBK'. Make sure we own being FIRST.
That's a good one. Listen to CNN and then repeat what they say, but add "You heard it here first". Priceless. And here's another quote just in case you're wondering what coverage will be like
Talk shows are also a very important piece to the coverage puzzle. After the long form coverage dies down talk shows should live it and breathe it 24 hours a day. YOU CANNOT OVERKILL this story. It's like disc jockeys playing records. When the jock gets tired of it, the public is just getting warmed up. Stay focused and on Topic 'A'. Fresh angles, relentless promoting and pre-promoting. Talk shows are very important for the public just to vent at first.
Can somebody please Take Back the Media