wonkNOT, a blog concentrating on framing, has had a couple
about healthcare framing:
What progressives of all stripes believe (so I think), is that people deserve to be healthy and supported in being as healthy as they can be. Furthermore that healthy people make a strong and vibrant society - contributing to a good economy, healthy families, good education, etc. This clear and compelling message is missing and until that is internalized by the electorate and policy makers, the political opportunity to address the dysfunction of our health care system will remain limited.
I'm not sure this is enough. I don't think much about frames (I'm eagerly awaiting the work of others), but my sense of it is that it works better if your opponents have to work to reject your frame. I believe Republicans also believe in a Healthy Society frame, they just want to get there with a Market-Driven system that allows Innovation. I want them to reject the frame, not accept and redefine it.
The philosophy we have is that society should guarantee
access to health care to everyone -- the key is the guarantee. Single-payer and other plans are the specific policy proposals, but the key is the guarantee of universal coverage. It's a Safety Net. Since your sick neighbor can make you sick -- Health is intrinsically an aspect of society, not an individual -- since it is a shared problem, it is a shared responsibility. (Hey, maybe I like Healthy Society after all).
They will call it Government Run Healthcare and Socialized Medicine (a devastating frame). They will warn of Healthcare Rationing. Their frames are better, and the fact that I know them, yet struggle with ours is illuminating.